Judging by the crowds of people who flocked to VegfestUK London at Olympia this past weekend, interest in vegetarian, vegan, raw, or simply just a less meat-filled lifestyle is at an all-time high.
It was my first time to this particular two-day foodie festival. Vegfest started in Bristol in 2003, set up by entrepreneur Tim Barford, expanded to the veggie mecca of Brighton in 2008, and it’s taken this long to spread its wings to the capital. They’d sold almost 10,000 tickets in advance of the first London event, and there certainly seemed to be a bumper turnout on the Saturday afternoon that I was there.
Individual food stalls and food product vendors obviously featured prominently, along with natural, cruelty-free beauty products and eco-clothing. There was also a huge range of entertainment laid on for show visitors – two cinemas with a good line-up of eco and health conscious films and documentaries (such as Simply Raw: Reversing Diabetes in 30 Days), a large cookery demo area with lots of healthy, cheffy things going on, workshop areas, a kids play zone, a main performance stage, plus some live bands playing. Continue reading